/ 8 March 2011

Relaxing vacation a top holiday choice for many

Relaxing holidays with a sprinkling of sightseeing thrown in are the most popular type of vacation for people around the globe and particularly for Germans, Brits and Swedes.

Thirty-five percent of 18 778 consumers questioned in an Ipsos-Reuters survey in 24 countries opted for a low-key break, nearly twice the number who chose an outdoor trip involving hiking, fishing, boating, sailing or camping, a family vacation with children or a cultural excursion.

Women are also more likely to prefer a relaxing break with the odd bus tour or show than men, as were the over 50s.

“Almost in every country this type of trip was number one,” said Vancouver-based Dave Pierzchala, the vice-president of travel research for Ipsos, the global market research company.

For 45% of Germans, 43% of Brits and 41% of Swedes it was their favourite type of vacation. All three countries have established economies, a holiday ethos and dreary northern winters.

“It stood out as being the most popular definition of why people get away,” said Pierzchala. “If you take enough trips during the course of a year invariably you are going to take a trip where all you are looking to do is to get away, relax and see some sights.”

Cosmopolitan holidays with plenty of shopping and dining, and adventure travel were the least popular overall of the six travel options offered in the poll, although 9% of Russians wanted to take a thrill-seeking break, and 12% of Saudis and 11% of Japanese said they would prefer a cosmopolitan vacation.

Family-oriented trips
Twenty four percent of Japanese also expressed a preference for a cultural vacation filled with visits to museums, galleries and festivals.

Not surprisingly adrenaline-pumping vacations were also a big draw for young, unmarried, high-earning men, and residents of the Middle East and Africa were the most likely to select a cosmopolitan break for their vacation.

Family-orientated trips were the favorite get-away for Indonesians, Brazilians, Saudis and Poles and the least appealing to the Chinese, Japanese and French.

“It says something about Indonesia. If you are a family-based destination that Indonesia might be a good marketplace for you to market to because there are people there looking for that type of vacation,” Pierzchala explained.

The Ipsos-Reuters survey includes responses from people, aged 16 to 64, in Mexico, Poland, Russia, Saudi Arabia, South Africa, Argentina, Australia, Belgium, Brazil, Canada, South Korea, Spain, Sweden, Turkey, the United States, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy and Japan. — Reuters