Hotels suffer after World Cup slump

Many South African hotels expanded to make room for football fans during last year’s World Cup but now face declining occupancy rates that are taking a toll on the industry.

In a sign of the tough times, the landmark Grace Hotel in Johannesburg’s trendy Rosebank district has announced it will shut its doors at the end of August.

“The hotel has suffered from both a reduction in overseas visitors and domestic travel, particularly a shrinkage in corporate business which has migrated away from five star accommodation,” said Hyprop, the firm that operates the Grace.

The company blamed “the continued pressures of the global recession which have negatively affected the South African travel and tourism industry”.

The poor sentiment is shared throughout the industry. The Tourism Business Index (TBI) — an industry barometer prepared by the Tourism Business Council of South Africa — registered at 74.5 in the second quarter.


Reasonable expectations
A normal reading is 100, and the industry had expected a 94.

“The latest TBI results are certainly a confirmation of what we are witnessing on the ground,” said the council’s chief executive Mmatsatsi Marobe.

“We had expected that after the World Cup, we would have an increased number of visitors. But because of the ongoing economic difficulties we do not have as many. This applies to domestic and international travel,” she said.

About 10 000 hotel rooms were added in South Africa between 2007 and 2010, a 21% increase, according to a survey released last week by consultancy PriceWaterhouseCoopers.

“Even if the economy continued to expand at a healthy rate, the increase in the supply of hotel rooms would have exceeded any reasonable expectations of growth in demand,” it said.

“Unfortunately, by the time the new hotels began to open, economic conditions had worsened, tourism slowed and supply began growing faster than demand,” it added.

Getting more difficult
Occupancy rates fell from 70% in 2006 to 53% in 2010 while the prices went up, which discouraged some tourists used to thinking of South Africa as an affordable holiday.

High-end hotels, which expanded the most, are also suffering from a shift toward more modestly priced rooms.

The consulting firm predicts a 9% dip in the number of visitors this year — after a 15% bump last year. Occupancy rate were also seen sliding to 48.3% this year, with average room rates down by 7.7%.

Growth should resume in the following years, but at a relatively slow pace.

Hotels are also grappling with higher costs, from hefty increases in electricity prices, to rising labour costs and increased tariffs for municipal services, said Marobe.

“It is getting more and more difficult to sustain a profitable business in travel and tourism,” she said.

Business tourism
The news isn’t all bad. Long-term prospects for tourism, which accounts for eight percent of the economy, remain strong, according to tourism minister Marthinus van Schalkwyk.

“We aim to increase the number of foreign tourist arrivals to South Africa from 7-million in 2009 to 1- million by 2020,” he told a recent conference in Cape Town.

On top of that, he sees 18-million domestic tourists in 2020 as South Africans explore their own country, against 14.6-million in 2009.

He predicts that tourism’s contribution to the economy will grow from R189-billion to R499-billion ($74-billion, 5- billion euros) during that time, creating 225 000 jobs.

Van Schalkwyk also wants to tap into business tourism like conferences and events, which he said are “ideally placed to address some of the seasonality challenges that are difficult to meet through leisure tourism alone”. — AFP

Subscribe to the M&G

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years, and we’ve survived right from day one thanks to the support of readers who value fiercely independent journalism that is beholden to no-one. To help us continue for another 35 future years with the same proud values, please consider taking out a subscription.

Related stories

Long road ahead for tourism-sector recovery

The pandemic has caused 50 000 businesses in the sector to temporarily close, putting 600 000 jobs at risk

10 years on: The legacy of the 2010 World Cup

In the first part of our new series, we take a look at the goal that has played on loop in our heads and on TV channels for the last decade

Eastern Cape’s Wild Coast has many hidden gems

It's not only stunning: There's so much for tourists to do!

Join our dynamic team as a service provider

The organisation and the opportunity

KwaZulu-Natal tourism enjoys tangible growth

Flights to the province are increasing in number

Highlights worth looking out for at Africa’s Travel Indaba

Sho't Left Travel Week offers locals discounts of up to 50%
Advertising

New education policy on gender violence released

Universities and other higher education institutions have to develop ways of preventing or dealing with rape and other damaging behaviour

Cambridge Food Jozini: Pandemic or not, the price-gouging continues

The Competition Commission has fined Cambridge Food Jozini for hiking the price of its maize meal during April

Sekhukhune’s five-year battle for water back in court

The residents of five villages are calling for the district municipal manager to be arrested

Vaccine trial results due in December

If successful, it will then have to be manufactured and distributed
Advertising

press releases

Loading latest Press Releases…

The best local and international journalism

handpicked and in your inbox every weekday