Could this be the iWatch from Apple?

Rumours. Speculations. When it comes to the alleged smart watch from Apple, we have little more to go on. We have been hearing that Apple is about to enter the wearable tech market since 2012 with an iWatch.

But we have seen nothing more to date than increased speculation and could-it-be-this-or-that guesses, ranging from semi-educated to the downright bizarre (and even stupid).

One designer who caught my eye might be spot on. Todd Hamilton is a user interface designer from San Francisco who had some "spare time over the holidays" and mocked up what he thinks the iWatch could look like.

Could this be the iWatch from Apple? There are two reasons why this design makes sense to me: 


  • Simplicity. This is what Apple is known for. 
  • Elegant, out-of-box useable devices. This design is slick, looks amazingly stylish and takes its cue from the leading wearable technology – the fitness bands.

A touch-screen allows for swiping up and down to interact with various apps. Yet it has tiny buttons on the side for volume and a home button. Little touches that will resonate with consumers.

While this is just a concept and by no means associated with Apple, it does make for an exciting wearable band that people will actually want. However, the race is on. 

With the Consumer Electronics Show 2014 showing how many companies are into wearable watches and bands, the clock is ticking for Apple to get in the game.

Once someone commits to a device, they are committing their wrist and it will be difficult for a competitor to get them to change – especially when that device is locked into that company's ecosystem with apps and phones.

For someone to dump their expensive wearable tech in favour of another option, there needs to be a really compelling reason to do so. If Todd's design is more in line with what Apple is launching, then perhaps Apple could pull another rabbit out of its tech hat and, possibly, once again sweep this category clean. 

Follow IT consultant, tech analyst and strategist Liron Segev on Twitter on @Liron_Segev and Gadget on @GadgetZA.

Subscribe to the M&G

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years, and we’ve survived right from day one thanks to the support of readers who value fiercely independent journalism that is beholden to no-one. To help us continue for another 35 future years with the same proud values, please consider taking out a subscription.

Related stories

Your purse is the Apple of adverts’ eyes

The technology company has launched a new app that will decide what you can and can't afford.

Storage war: Lawsuit accuses Apple of deceiving customers

The complainants argue that while Apple touts 16GB of digital storage, about a fifth of that is eaten up by the latest operating software.

Samsung takes Berlin at tech expo

At the annual IFA consumer technology expo in Berlin, most of the big guns rolled out new weaponry, writes Arthur Goldstuck.

Apple: No security breach in celebrity photo leak

Apple has said it was a targeted hack on celebrities' iCloud accounts that resulted in personal photos being leaked, and not a system breach.

Apple iPhones allow extraction of deep personal data

Apple Inc has acknowledged that personal data can be extracted from iPhones through previously unpublicised techniques by employees.

Apple iPad under threat as larger phones gain favour

Traditional tablets like the iPad are losing popularity as consumers are opting to use smartphones with larger screens as a single go-to device.
Advertising

Subscribers only

FNB dragged into bribery claims

Allegations of bribery against the bank’s chief executive, Jacques Celliers, thrown up in a separate court case

Dozens of birds and bats perish in extreme heat in...

In a single day, temperatures in northern KwaZulu-Natal climbed to a lethal 45°C, causing a mass die-off of birds and bats

More top stories

Blast rocks Durban’s Engen refinery

Residents are being evacuated as firefighters battle to control the blaze

ConCourt asked to rule that Zuma must testify for 10...

It is Zondo's legal end game and will leave the former president, his supporters and those implicated in state capture to increasingly play fast and loose at imputing political motive to the commission

Carlos on Oozymandias’ goodbye grift

"Look on my works ye Mighty, and gimme 50 bucks!"

This is how the SIU catches crooks

Athandiwe Saba talked to the Special Investigating Unit’s Andy Mothibi about its caseload, including 1 000 Covid contracts
Advertising

press releases

Loading latest Press Releases…