Creator
Sneaker LAB
GMG partners with Sneaker LAB to bring sustainable sneaker care across the GCC
GMG has signed a strategic distribution agreement with Sneaker LAB to meet the rising demand for sustainable consumer products across the GCC. GMG, a global well-being…
From local concept to global force: Sneaker Lab’s journey with founder and CEO Jo Farah
What began as a small South African concept has grown into a globally recognised brand that bridges science, sustainability, and street culture. Founded by Jo Farah, Sneaker Lab…
Care as Cultural Currency: Jo Farah and the Global Rise of Sneaker LAB.
Discover how Jo Farah’s Sneaker LAB transformed sneaker care into a movement where fashion culture meets conscious living. When Jo Farah launched Sneaker LAB in 2012, the fashion…
Join Sneaker LAB in Protecting Hout Bay on World Cleanup Day
On World Cleanup Day on 20 September 2025, Sneaker LAB and Sentinel Ocean Alliance are inviting Cape Town to join a Hout Bay cleanup. Sneaker LAB, the Cape Town-born global…
What goes into creating Sneaker LAB’s sustainable sneaker care products?
We are well aware that the sneaker care industry has long relied on chemical-heavy formulas to clean, protect, and restore footwear. Those of us in the sneaker community have…