/ 17 January 2024

Add Hope festive campaign exceeds expectations

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More than R19 million raised for Gift of the Givers

In an extraordinary display of generosity and community spirit, South Africans have come together to make the Add Hope festive campaign a resounding success. KFC originally hoped for a total of R15 million to go to Gift of the Givers, but the campaign has far exceeded expectations.

Thanks to the overwhelming support and contributions from South African customers this past December, we are thrilled to announce that a total of R9 516 058 has been raised. KFC has matched this amount, bringing the grand total to an incredible R19 032 116. This remarkable achievement underscores not only the power of collective effort but also the deep-rooted spirit of giving that thrives in our nation.

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Dr Imtiaz Sooliman, founder of Gift of the Givers.

This collaboration with Gift of the Givers goes beyond the simple act of feeding; it symbolises a larger commitment to amplifying the reach and impact of hunger relief programmes across South Africa. It demonstrates to every South African the profound impact of their contributions, no matter how small.

“Partnerships such as these only enhance the concept of South Africans joining hands to uplift fellow South Africans, and for that, we are deeply grateful,” says Dr Imtiaz Sooliman, founder of Gift of the Givers.

The success of this campaign is a testament to the power of hope and the difference it can make in the lives of many. It reflects our shared values and the belief that together, we can create a better world for all.

“We extend our heartfelt thanks to every individual who contributed to this campaign. Your generosity has not only provided essential support to those in need but has also sent a powerful message of unity and hope,” says Andra Nel, KFC Marketing Manager: Brand and Purpose.

About KFC South Africa 

KFC has been in South Africa for more than 52 years and has over 1 300 stores across the continent. The first KFC restaurant to open in South Africa was in 1971 in Orange Grove, Johannesburg. KFC is the leading Quick Service Restaurant (QSR) brand in South Africa, with just under a third of market share, according to Brand Image Tracker. KFC serves more than 20 million customers a month, and we work hard to ensure that no matter which of our restaurants they walk into, they will get that distinctive KFC flavour and have a great experience. 

KFC’s Original Recipe® Chicken was first made by Colonel Harland Sanders in 1940 when he perfected his secret recipe of 11 herbs and spices at his restaurant in Kentucky. Today, KFC is the world’s most popular chicken restaurant, still preparing our chicken with the Colonel’s secret recipe to his exact standards. Every KFC restaurant follows the same global processes and procedures to make sure that our customers get great tasting food, every time. 

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