By not considering the heritage of the people advertising agencies communicate with, we create work and shape brands that are irrelevant, inappropriate, offensive and meaningless
They are seen as drivers of consumerism, but sidelined in the industry that uses their images to sell products
From social selling and greenwashing to downtrading, analysts outline 2022 trends for the retail sector
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The EFF has a stronger online presence than the ANC and Democratic Alliance
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The introduction of Popia brings responsibilities, but also opportunities as South Africa becomes viewed as a country with proper data regulations
And now another strict lockdown poses a new threat to businesses that struggled to keep going last year
Marketing is an exciting discipline, offering the perfect fit for individuals who are equally interested in business, human dynamics and strategic thinking. But the “mad men” days of old now come with a new, more complex technological twist: conventional knowledge, experience and skill are no longer enough. Additional competencies in entrepreneurship, data analytics, business innovation, […]
Restoring the public’s faith in corporate and government leaders
The two women are among a small number who are showing followers a different side of their homeland.
"Friendvertising" is the latest trick by marketers who want you to sell their brand.
HR plays a critical role in the company’s brand management and even product sales
By
A Cigarette manufacturer in SA could face a fine of up to R1-million for possibly violating regulations that govern the marketing of cigarettes.
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/ 12 February 2010
The art of photography, graffiti, sports and music heroes have become core to some of the most successsful marketing campaigns.