Marketing
latest news & developments
If organisations want Gen Z talent, they must rethink workplace culture
Gen Z’s expectations of work have been shaped by a very different social and technological environment. Many entered adulthood during a period marked by global uncertainty,…
Why it’s vital to know the difference between branding and marketing
Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth
Represent the under-represented by championing who we as South Africans truly are
By not considering the heritage of the people advertising agencies communicate with, we create work and shape brands that are irrelevant, inappropriate, offensive and meaningless
Black women get raw deal in adverts
They are seen as drivers of consumerism, but sidelined in the industry that uses their images to sell products
Trends that will revolutionise the retail sector in 2022
From social selling and greenwashing to downtrading, analysts outline 2022 trends for the retail sector
Data shows EFF has lower negative sentiment online among voters than DA and ANC
The EFF has a stronger online presence than the ANC and Democratic Alliance
Data protection is key in a digital world
The introduction of Popia brings responsibilities, but also opportunities as South Africa becomes viewed as a country with proper data regulations
‘Not well’: The post-lockdown diagnosis for small business
And now another strict lockdown poses a new threat to businesses that struggled to keep going last year
The changing role of marketing
Marketing is an exciting discipline, offering the perfect fit for individuals who are equally interested in business, human dynamics and strategic thinking. But the “mad men”…
Reputation Custodianship through Ubuntu.Lab Hub at Reputation House
Restoring the public’s faith in corporate and government leaders
Gaza Instagram stars want world to get the picture
The two women are among a small number who are showing followers a different side of their homeland.
Friendvertising: When your Facebook friends become unpaid marketers
"Friendvertising" is the latest trick by marketers who want you to sell their brand.
HR can be a marketing tool
HR plays a critical role in the company’s brand management and even product sales
Cigarette ‘offer’ raises council’s ire
A Cigarette manufacturer in SA could face a fine of up to R1-million for possibly violating regulations that govern the marketing of cigarettes.
Nu art of marketing
The art of photography, graffiti, sports and music heroes have become core to some of the most successsful marketing campaigns.