South African broadcast distribution and telecommunications company Sentech has signed a commercial cooperation agreement with GlobeCast Africa enabling programme satellite-linking to and from anywhere in the world, the company said on Wednesday.
The agreement will give Sentech access to a host of programme-linking platforms from five continents, including news, entertainment, sports and coverage on events of global importance, said Riaan Emerich, Sentech portfolio manager.
In turn GlobeCast will have access to feeds from South Africa, taking them to the rest of the world.
GlobeCast is a global content management and content delivery company. Via its worldwide satellite and fibre network, the company manages and transports 10-million hours of video and other rich media yearly for its core customer base of broadcasters, as well as corporate, government and retail clients.
GlobeCast was recently involved in sending signals from the Winter Olympics in Turin, Italy, and the Commonwealth Games in Melbourne, Australia.
It will also be involved in the Fifa World Cup in Germany and the Asian Games in Qatat this year, as well as next year’s IRB Rugby World Cup in France.
“In the case of an international sporting event like the Fifa World Cup, GlobeCast Africa can pass on the content to Sentech, who will then pass it on to the local television stations. The agreement will also enable major sporting events in South Africa to be broadcast to the rest of the world,” Emerich said. — I-Net Bridge