Adidas

Sponsorship is required for the initiative to adequately fulfil its objectives

Examine the preppy renaissance and new objects

The movie tells the story of basketball’s most infamous sneaker, the Air Jordan

Introduce something new to your repertoire of desires

A new book goes into the background and the hype around this footwear fashion

As sales of Kanye West’s Yeezy brand and Beyonce’s Ivy Park plummet, we ask if fashion collaborations are still desirable or have become a liability

Tennis is one of fashion’s favourite sports, on and off the court

What does Louis Vuitton’s appointment of Pharrell Williams tell us? Expect the unexpected

New Balance is more than a flavour of the month shoe. To some it’s hype, but historically is the connoisseur’s shoe.

Whether an ode to iconic designs, hedonistic homages to ourselves, or creating tiny rituals everyday, these pieces are tastefully inspired

Thebe Magugu has mastered the nuances between old-guard Euro-centric fashion and the 21st century’s new wave of youthful designers, full of fabulous modernity

Local illustrator Russel Abrahams’ Yay Abe, is the latest creative collaboration with H&M South Africa

“How much of your life is just living off other people’s expectations of you?” he asks in his new special. While thought-provoking, the real question is: Is it funny?

What’s black and white and red all over? To the dismay of many, it may just be Pirates’ kit for the new season

Adidas has pulled its raunchy World Cup T-shirts after Brazil’s government complained that it was promoting sex tourism in the country.