The Dirty Truth About ‘Clean’ Fashion
/ 12 May 2026

The Dirty Truth About ‘Clean’ Fashion

Fashion talks sustainability, but ignores what happens after you buy. The Lab’s Jo Farah takes a closer look at greenwashing, care, and the systems behind it. In today’s fashion economy, sustainability has become both a necessity and a narrative. The necessity is obvious if you’ve ever watched a white t-shirt age badly, but the narrative […]